Ed-tech and Health-tech are hard problems

Providing value is the most important aspect of a product. It's a challenging problem to solve in B2C products (web/app) for education and healthcare, where outcomes take time. Users have to invest time and effort and be consistent on the app/website to achieve the best results. You can reduce friction, but the user must exert effort to get optimal results. It is challenging to keep users engaged in their health or learning journey, unlike a social media product where gratification is instant.

For example, a learning app that helps children improve their learning ability will find it challenging to demonstrate how it impacts learning ability. It can measure engagement as a leading outcome, but the ultimate result is how this group of users is x% better than others in their ability to learn.

Similarly, an app helping you lose weight requires the user to stay focused and consistent to get results. Additionally, how the app creates value in this journey is crucial. The app must provide value to the user; otherwise, they may choose not to use it.

Apart from providing relevant information, gamification through an AI assistant, equivalent to a coach or friend who motivates you daily to take that tiny step, is one way to solve this problem. Duolingo has perfected this science, but even they don't claim how many users have passed language levels, which is the ultimate outcome for the end users.

This is why building tech solutions for education or healthcare is hard, and we hardly see 100 billion B2C education or healthcare companies for profit today. But it’s a complex and valuable problem worth solving for social good.